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The Baskow Buzz Baskow & Associates Monthly Industry Newsletter February 2008 |
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| GREETINGS
FROM BASKOW AND ASSOCIATES What's new this month at Baskow?
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A
MESSAGE FROM THE PRESIDENT Jennifer Patino
As we embark
on a new year, we approach a more budget driven client with
increasing competition in the marketplace. Our focus for 2008 is
to continue to develop strong relationships with our clients while
delivering exceptional service at a very reasonable price.
Business ethics, superior service and strong relationships will be the
factors I believe that will separate the leaders of our industry and
will continue to provide growth and opportunity in the events
industry for destination management companies. Over 70% of our
clients repeat with us at least once per year and these long term
relationships have led to a better understanding of each client's
expectations, their meeting goals as well as allowing Baskow to create
and execute their events in a cost effective manner. Less
marketing dollars are spent to develop "new" business and more
of Baskow's resources can be used to support their existing clients development
of events to create memorable results!
Kindest
regards,
Jennifer Patino |
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BASKOW & ASSOCIATES NAMED "TOP
25 DMC's"
For the fourth straight year Baskow and Associates was named as one of the Top 25 DMC's in North America in the December Issue of Special Events Magazine. This prestigious recognition is conferred on the top DMCs in the country, and Baskow and Associates is proud to be included in this group of top-performing DMCs! |
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| EMPLOYEE
NEWS AND UPDATES
Baskow is growing, so let's welcome these new associates!
Promotions !!! Congratulations to our newly promoted team members:
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JAKI
BASKOW NAMED MOST INFLUENTIAL WOMAN in Entertainment for 2007
The award recognized businesspersons in Las Vegas that have beat the odds to create a successful business. The award was voted on by readers of In Business Magazine. |
| LET
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BASKOW
IN THE INDUSTRY Baskow Attends Best Practices Meeting in Dallas Baskow and Associates attends the first annual Global Events Partners 3 Tier Meeting. Baskow Sr. level team members attended this educational meeting to share best practices, new ideas and industry trends with fellow Global Events Partners. Attended by over 25 Destination Management Companies with member from sales and operations departments along with management and owners was a huge success for Baskow and Associates. Beth Duke, Director of Business Development said "The 3-tier meeting was not only informative but LOTS of fun to mix & mingle and share experiences and new ideas with peers in the industry. It's so refreshing to be in a partnership with professionals who bring so much to the table. I can't wait to go to Nashville!!!" The 2008 3 Tier meeting will be held in Nashville, TN. Scott Washburn, Executive Vice President on attending his first GEP Best Practices meeting "It was great spending time with people who do what we do, but sharing ideas on how to do it even better was the most rewarding" Among the curriculum of the week long event included many Best Practices meetings, educational sessions and a chance to meet with colleagues, clients and various meetings professionals to discuss the meetings and events industry as a whole. |
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| CAROLING
IN THE COMMUNITY
Once again, Baskow enjoyed a wonderful evening of sharing the holiday spirit with the community. It has become an annual tradition to go caroling to various assisted living facilities, charities etc. during the holidays. This year we collected games, puzzles, blankets and more to give to our friends and every person also received their own miniature Holiday tree! Joined by various strategic partners in the industry, local entertainers, family and friends, we had another wonderful evening visiting with people and spreading holiday cheer!
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EMPLOYEE
AND COORDINATORS OF THE YEAR!
Congratulations Michael Craig, Director of Operations!!
Michael has been with Baskow & Associates since 2003 and has served in a number of roles including Operations Manager, Sr. Manager and his current role, Director of Operations. Field Coordinators of the Year: Sally Still and Sylvia Leonard!
Voted on by the Baskow and Associates team, Sally and Sylvia were recognized for their hard work, decision making abilities and overall customer service at the annual Baskow Holiday Party. |
On
December 5th, In Business Las Vegas Publications named Jaki
Baskow as the "Most Influential Woman in the Entertainment in
Las Vegas" for 2007.
Michael Craig was named the Baskow and
Associates 2007 Employee of the Year. In a special luncheon in
December Michael was recognized by his peers for this continued
dedication, commitment to excellence and vision for the future of the
company. 
Congratulations to Sally Still and
Sylvia Leonard, co-Field Staff of the Year recipients.